Future-Proofing
Life Science Discovery
Strengthening SEO Foundations to Drive GEO Performance.
The search landscape for life science organisations has shifted. Traditional SEO helps you get found by humans. Generative Engine Optimisation (GEO) helps ensure your organisation is trusted, referenced, and cited in AI-generated answers. SEO remains your foundation, but to stay visible in 2026 and beyond, you need balance to bridge the Invisibility Gap.
Trusted by big brands around the world
SEO + GEO
The Invisibility Gap
Modern search is no longer a choice between a link and an answer; it is a hybrid of both. For life science organisations, ignoring this shift creates a growing Invisibility Gap:
yrs
Search Experience
s
Happy Clients
%
CSAT 2025
Our "Hybrid Visibility" Approach
We treat traditional SEO and GEO as two halves of a single, powerful visibility engine. We use SEO to build your foundational authority and GEO to secure your AI citations.
Technical AI-Readiness
We implement advanced Entity Schema Markup, moving beyond basic tags to give AI models a clear roadmap of your expertise, patents, and clinical breakthroughs.
Fact-Anchored Content
AI "hallucinations" are a liability. We use Natural Language Processing (NLP) to ensure your content is semantically clear and anchored to primary sources to ensure 100% scientific accuracy.
Predictive Intent Modelling
Using machine learning, we identify the complex questions your customers will ask AI tomorrow, ensuring you own the "Answer Space" before your competitors.
Regional GEO Dominance
We create specific AI signals to help you dominate localised search queries in key global hubs. Credibility signals aligned to key life science and regulated markets.
Your search marketing ROI is changing.
We design agile strategies that drive growth that keep pace with the changes as they happen.
Why Choose Zool?
13 Years of SEO Mastery: Before the rise of AI, we were already search experts. We have over a decade of experience in technical and strategic SEO, providing the essential foundation that makes AI citations possible.
Life Science Specialisation: We have successfully supported more than 100 organisations across the life science sector, from start-ups to global entities.
Based at Alderley Park: We are located at the heart of the UK's premier life science community, working alongside the very people we help to promote.
The "Human-in-the-Loop" Guarantee: Every piece of GEO content is vetted by our team to ensure it meets the highest scientific standards and remains 100% factually accurate.
In house development
Our in-house development team deploy technical expertise to engineer the precise, machine-readable architectures and advanced entity schema that drive GEO success
PRICING
Pricing plans
Our charges are straightforward and equitable, devoid of hidden fees, upgrading to an enhanced plan is always feasible.
CUSTOMERS
Our customers love us
Real feedback from teams and individuals who rely on our team and our strategies to power their business
Questions answered
We’re here to help you and solve objections. Find answers to the most common questions below.
What are you waiting for?
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